Nowadays almost every business has a website as a medium for advertising and information for its customers. Internet worldwide make employers aware of the importance of having a business website if you do not want to be left consumers. But not all successful online business site, then what makes it fail?
As reported by Forbes, Tuesday (10/15/2013), must have a business site often makes it looks so unattractive. By doing so, of course, many visitors are reluctant to access the site.
Often employers do not think about some of the strategies that can make it look more attractive. Observation and research rarely done first to make a business website looks great.
Here are three reasons that can make your business websites fail:
1. Too complicated
In a business site, visitors are often baffled by too much movement and modification. This often makes it difficult to site visitors find what he was looking for.
If you display a number of commercials and video simultaneously without distance. The display makes visitors reluctant to see it.
View sites that are too complex can also be caused by too much animation, menu items, a link on the home page, mismatched colors and other things that make it difficult to access the visitors of your site. If people can not access your site, then the other sites will be incarannya.
2. Too focus on company profile
Although it sounds strange, but the sites are too many company profiles can make your business fail. Indeed, the site of the product and your company, but of course the consumer is the main thing.
What consumers need, including information on products and other informasil can increase consumer interest towards your product is a key priority in a business site.
If you are just busy discussing product specifications or pages of your site only displays the information sendikit attract visitors will be very difficult. In other words, do not make your website boring.
To avoid this, add the contents of an attractive appearance that suits your product. Provides information about peruahaan is important, but if you want to attract more people, make sure consumers receive the information they need.
3. Too general
Your business website should have a look unsightly and interesting content. It can help users find what they want and need.
But if it fails, then the consumer will quickly get bored. The visitors did not know what information can be obtained from the product because of the content of the site you are too general
source: forbes.com
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