Was no doubt, social networking functionality has now been switched from friendship into an arena event for business. See, the product range of both goods and services promoted and sold through a number of emerging social media.
As reported by CNN Money, Sunday (11/03/2013), so far almost 75% of small businesses have been recorded utilizing social media to facilitate their business. The proof is in Indonesia, you can find a lot of producers who market their products or sales through Facebook. Some photos contain images sample product and price list displayed in many of the social media.
Indeed, many people who recognize the efficacy of the use of social media in improving business prospects being undertaken. So for those who want to do business through social media, the following six sites and the best ways to use it:
1. Facebook
What's up? Facebook one of the largest social networks. On Facebook you can divide the content, conversations, create events, and disseminating advertisements. Each person can use Facebook. With these social media sites, you can generate and build relationships with potential clients.
Then how to maximize your reach? Joe DiNardo of Blue Fontain Media in New York said, when post something on his Facebook page then you can add value on his Facebook page.
You can add a brief review of your business, and connect with industry news.
Then you ask the user for feedback posting pictures of a variety of real-world stories about your company on the challenge. In addition, you can connect with the personal level that makes it more likely to get clients.
However, you also need to pay attention to some things that do not advertise directly on your page. It can make people do not like it. While Facebook, a good place to resolve customer complaints, but not terllibat in long discussions.
"Try to bring your complaint to the world, and respond personally, but only responded once," said Don Sorensen, founder of Big Blue Robot.
2. Twitter
One of the sites that only display a message of 140 characters or less. You can use this site to promote events, news, build your customer base by developing conversation. You can show your expertise.
People who use Twitter are usually only a few hours per week to read, post and search for messages. To maximize your reach, then use the hashtag symbol or the advanced search options to find questions that relate to your business.
"With the help and improve engagement with the reader so it can turn into customers," DiNardo said.
If the reader believes keahliaan you, then they are more likely to visit your website. Twitter is also good to announce special deals and offers.
We recommend that you also do not continuously to retweet. Try carefully read the article before you retweet to make sure you feel comfortable with the idea that you have to say. In addition, be careful with the time because it is easily lost.
3. LinkedIn
This is the greatest place to resume sites, and read career-oriented blogs and news articles. This site is best used for hire, and a network for mengjangkau potential clients. Each person can use this site mainly companies looking for new customers.
To maximize this network, DiNardo said, you can build a relationship with a potential employee of high quality. Join the LinkedIn is also associated with the company.
We recommend that you also do not spend too much time by offering products and services.
4. Youtube
This site has more than 1 billion unique visitors each month. You can use this site to build credibility by showing knowledge and skill.
Everyone can use this site. Financial advisors, lawyers, and marketing professionals can record itself offers valuable tips, and advertising companies to display their creativity.
To maximize this site, Liz Joste, co-owner of Eli Rose Social Media said, make a list of the 10 most frequently asked questions in your industry, and answer their own films. Then be sure to optimize the video with as many keywords as possible.
You should also not be posted a long, in under a minute. Then focus on one question or issue for one video. "Add your company's URL and lin to all other social media accounts to the Youtube channel," said Jostes.
5. Pinterest
This site is a place to create and share the link centered on the visual theme. We recommend this site to promote your brand to the female audience.
Traders, manufacturers and travel sites can use to lend them into images.
You can use it to create an interesting description so people can search for it. However, you should not spit on your favorite books, fashion and photos of your trip. Then do not use copyrighted images to make the pin.
6. Instagram
With this application you can apply artistic effects to your photos. You can use this application to promote your brand through pictures. Hotel, restaurant, consumer product companies, and other companies can use this photo.
According to data SumAll, revenue generated by the followers Instagram is 10 times greater than that produced by a Twitter follower. Jostes also recommend to use the hashtag to find photos of your products.
source: cnnmoney.com
